Recruitment Marketing
Every organization (large, small, product, service, B2B, B2C) can benefit from a Recruitment Marketing strategy and program, and Carl J. Taylor & Co. can help you make that happen. Whether you are interested in implementing a complete program or merely exploring the first step or two, we are ready to discuss your options and how we can help.
What is Recruitment Marketing?
Recruitment Marketing is an employer’s actions that promote identifying and attracting the right individuals to join your organization.
Just as your commercial marketing team works to inform and attract new customers, recruitment marketing seeks to inform and attract new employees.
Your traditional marketing strategy includes a definition of your ideal customer, a description of why a customer should purchase your products or services, and how you will communicate with your target customers. Similarly, your recruitment marketing strategy will identify why you are the best place to work, who your ideal candidates are, and how you will communicate with these individuals.
What are Some of the Benefits of Recruitment Marketing?
If you agree the quality of people working in your organization will determine your success, recruitment marketing can be instrumental in developing that success. All aspects of your business will improve and grow by continually adding the right people to your organization.
Your recruiting process will:
- Target more passive candidates rather than scramble for the limited number of available candidates at the time of your open position.
- Flow more smoothly and efficiently when an open position occurs because some communication and relationships exist.
- Cost less money to operate.
- Enable your recruiters to make better use of their time by focusing on developing stronger candidates and less on administration and miscellaneous duties.
- Provide a better experience for all candidates.
Your current employees will bond more with your organization as you seek their recruiting and work environment input.
Your customers, vendors, and the communities you serve will benefit from your positive visibility in the marketplace and the general improvement in your operations.
Where are You on the Scale of Recruitment Marketing?
“We have never heard of Recruitment Marketing, and we don’t know what it is.”
“We have read about Recruitment Marketing, but we don’t have the time or resources to do it.”
“We have started a Recruitment Marketing effort, but we got busy with other things.”
“We have a Recruitment Marketing program up and running, but it could use some edits and updates.”
“Our Recruitment Marketing program is great, but we need more content.”
Or How About
“We are a small organization, and a full-blown Recruitment Marketing program doesn’t make sense for us.”
We Can Help You No Matter Where You Are on That Scale
When you consider the positive impacts on your hiring efforts and your business of Recruitment Marketing, every organization can benefit from implementing at least some aspects of the program.
For the small organization or the company at ground-zero:
- Let’s discuss and document the “why” a good candidate should join your organization.
- We can work with you to differentiate your company as an employer.
- We can create an initial program for communicating this message to current and future candidates.
- We can share this message with employees, customers, vendors, and other company partners to encourage their awareness and support of your recruiting objectives.
For the organization that has begun its Recruitment Marketing program:
- Let’s discuss and document “who” are your target candidates.
- We can work with you to identify the characteristics you seek in the people who will contribute to your success and growth.
- We can identify where these people are today.
- We can begin to reach out to them by providing exciting and relevant content that will raise their awareness of your company, your role in the marketplace, and why they may consider you as an employer now or in the future.
For the organization that has a Recruitment Marketing program in place:
- Let’s discuss and document “how” you are sharing your message.
- We can work with you to create testimonials and case studies featuring current employees or other company partners.
- We can discuss and work with you to include additional types of content depending on ”who” you are trying to reach.
- We can coordinate with your traditional marketing producers to identify and develop potential synergies in your company’s messaging.
Your Recruitment Marketing Will Be Unique to You
A fully implemented, complete Recruitment Marketing program will have the most significant impact on your hiring efforts. However, any steps you can take will make a difference, and each company will proceed at its own pace.
Your Recruitment Marketing effort will be unique to your organization, people, and objectives. Hiring improvement and success are the objectives of each step in the process.
Carl J. Taylor & Co. will provide services from the planning stage through full implementation. The quality of these services will benefit from 30+ years of consulting with companies about their recruiting challenges and opportunities.
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